RunDNA Marketplace – RunDNA

Watch the video above to get your custom branded Marketplace set up in less than 10 minutes!

Here are written instructions as well:

Overview

The RunDNA web portal offers you the ability to set up your own custom branded marketplace landing page and sell your own programs; delivered through the RunDNA portal.

You can upload your company’s logo, and add custom text to tell your users about your company and what kinds of programs you sell.
Your marketplace landing page allows you to categorize programs by coach and/or by program keyword. Users can browse your marketplace, find a program they like, and then view details about the program.
The details page includes the program description, video, coach bio, and a preview of the first week.
Users can purchase the program directly from your landing page, and the purchase creates a marketplace athlete account for them in your organization. The user will have a year of athlete access to the web portal and to your program.

You will also have the option of including your programs in RunDNA’s Global Marketplace, so that you can have a wider audience aware of your available programs.

Marketplace Setup

To get started with RunDNA marketplace, the first step is to go to Admin -> Marketplace and then opt-in. You will fill out the required fields and then complete the Stripe account setup.

Marketplace URL is the public web address for your organization’s RunDNA marketplace, where users will go to buy your programs. We suggest a url that’s easy to read, like my-company-name
Marketplace Category Display – Here you can choose to display program categories on your Marketplace landing page by either Coach, Keyword, or both. If you only have one Coach in your organization that is selling programs, you may want to turn off the grouping by coach.
Marketplace Transaction fee is the percentage of each sale that RunDNA keeps to cover development and customer support costs of the web portal and marketplace. The remainder of the program sale price is transferred directly into your Stripe connected account.
Organization Website URL is the URL that your logo will link to on the marketplace landing page.
Marketplace Description is text you can use to describe your organization or the types of programs you are selling. This is displayed at the top of the marketplace landing page.
Organization Logo for Marketplace is displayed at the top of your marketplace landing page. If you need help sizing your logo, there are instructions here.
When you’ve filled out the required fields, click the Save button to go to the next step.
Click the Create Stripe Account button and you will be taken to Stripe to finish your connected account setup. You will need bank account info for the account you’d like purchased program payments to be deposited into. If you are setting up your Stripe connected account as a business, you will also need your EIN number. If you already have a Stripe account associated with the same email address, you will be asked to log in to that Stripe account, and some of your info will be pre-populated.
When you finish setting up your Stripe account, you will be taken back to the Marketplace Settings page. Now you will see a link to access your Stripe account to view your balance and other details. And you can download a spreadsheet of your transaction history as well.
You will also see your marketplace URL that you can share with your customers and in your marketing materials.

Setting up Programs as Paid Programs

Now that your marketplace is set up, the second step is to go to the Program Library and create new programs to sell, or mark your existing programs as Paid Programs so that they will be displayed in marketplace.

To have a program display in your marketplace, toggle on the Is Paid Program field and provide a price for the program. If you’d also like the program to be shown in our Global RunDNA Marketplace, toggle on the Include in Global Marketplace field and select a Program Type and Experience Level. These two categories are used in the Global Markeplace to allow users to find the type of program they are looking for.
The Keywords field on a Program is used to group programs by Keyword on your marketplace landing page. You can use the Keywords that already exist in the dropdown, or add your own by typing a new keyword and pressing enter.
Be sure to make your programs and related workouts as user-friendly as possible. Utilize descriptions and videos when applicable. These will be shown in the marketplace to the user previewing the program and will give them a better idea of the details of your program. You can watch the tutorial videos in the Help Center to learn how to create programs and workouts.

Promo Codes

You can create Promo Codes to run periodic sales for your marketplace.

To set up a new promo code, simply decide on a Promo Code value, enter the percentage discount of the promo code, and select a start date/time and end date/time
Optionally, you can select one or more program keywords to restrict the promo code to only be valid for programs that contain that keyword. For example, you may want to run a sale that’s only valid for your marathon programs. Leave this field blank if you want the promo code to be valid for all of your programs.

Coach Bios

When a user is previewing a program in marketplace, they can also see the coach bio for the coach that wrote the program. You can update your Coach Bio by going to My Profile.

When a Program is Purchased

Whenever one of your programs is purchased, the organization admins as well as the coach that wrote the program will get an email notifying them of the purchase.
Your Stripe balance will also be updated to reflect the purchase. Purchases go into a Pending status in Stripe for a few days, and then are paid out automatically. You can check your Stripe balance and transaction details using the View Stripe Account link from the Marketplace tab in Admin. You can also download a spreadsheet of purchase history details by using the Download Transaction History button on the Marketplace tab.
Users that buy a program from you are added to your organization and are marked as a “Marketplace” athlete. These users are not displayed by default on the Athlete list page. You can change the Athlete Type filter to view them. If you later want to start coaching a marketplace athlete, you can mark them as a coached athlete as well. This way, they won’t be inactivated when their purchase expires. Only active coached athletes are included in your athlete count for subscription tier purposes.
Users have access to the purchased program and the RunDNA web portal for one year. After that, the user is deactivated from the RunDNA web portal (unless they are also a Coached athlete) and their future calendar data is deleted. Both the athlete and the coach will receive a warning email 7 days before deactivation. The user can choose to buy another program at that time to keep access to the web portal.